Reasons for a price increase:

• You've hit a benchmark or anniversary in your career/ gained #x years in the field (YAY, achievements!)

• Taken additional / advanced CEUs to enhance the modalities / techniques you offer.

• Your business has an ongoing major notoriety, such as a press publication, major media recognition, or celebrity clients.

• Basic inflation (the cost of living goes up, why shouldn't you make more to reflect and sustain that?)

• Received mentoring / training to further your skills set.

• Invested in a new piece of machinery or equipment.

• Offering valuable new content for your clients, such as podcast interviews, a book, classes, or a conference.

• Renovated your business or overhauled the design, functionality, & atmosphere of your working space

• Acquired new staff members, and you want to transition clients over to them.

• Business is under new management.

• You started offering premium / longer time slots to accommodate more appointment requests (such as early mornings, holidays, evenings, and weekends)

• You are no longer accepting single sessions and instead want to work with clients who commit to a program or package (after all, it costs twice as much time to see a new client that work with a current one.)

• The business has added a new specialty service, program, or package to the menu.

• You want to make big future investments, and want to build a savings account to make that happen.

• Invested in better business systems such as a credit card processor, calling service, online booking / software system, an autobot or copy/SEO editor for your website, a website overhaul, social media coordinator, etc.



• Increased rent, adding onto facilities, or moving into a larger or higher priced location.

• And honestly.... "Just because I WANT to" is a good enough reason. There is no need to justify why you want to achieve anything in your life to anyone. You've worked hard and deserve a raise.